The questions serious clients ask first.

What we build

No. Every site we produce is written by hand for the client. Platform builders are quick to stand up but they carry costs that surface later: layouts that resist what you ask for, speed problems that cannot be fixed, licences and subscriptions renewing forever, and a design a competitor can buy for a small fee. Custom code takes more skill up front and gives you something faster, more flexible and genuinely yours.

Speed & process

A working first version, yes — provided your material reaches us promptly. That means your logo, photographs, contact details and whatever text you have. What goes live that day is real and functional, with your branding and an active enquiry form, but it is a starting point rather than a finished article. We then refine it with you in short cycles. The part we cannot speed up is waiting for your material, which is why we ask for it first.

Speed & process

That is normal and it is not a problem. We can start with the material you have, use placeholders where necessary, and build the rest as it arrives. We can also write the copy with you — most clients find it easier to react to a draft than to face an empty page. It simply means the one-day launch becomes a slightly longer first stage.

Working together

Closely, by design. We work in short cycles: you see something real early, react to it, and we change it while you watch. There is no long silence followed by a reveal. In practice most clients spend far less total time on the project this way, because the corrections happen while they are small.

Working together

Your material at the start, honest reactions to what we show you, and ideally one person who can make decisions. Blunt feedback is genuinely welcome — it is the fastest route to a site you are happy with, and nobody here is precious about a first draft.

Pricing

Less than an established agency, because we are a new practice building our first portfolio and our rates reflect that honestly. Scope is fixed in writing before work starts, so the number does not move under you, and we will give you a clear figure at the first conversation rather than after three discovery calls. Introductory clients keep their original rate as we grow.

Pricing

Two reasons, both plain. We are new and building a portfolio, so early projects are worth more to us as references than as revenue. And we work as a small practice with AI-assisted tooling rather than carrying agency overheads, which genuinely lowers the cost of doing the work well. This is an introductory period, not a permanent discount, and we will tell you when it changes.

Pricing

Only hosting and your domain, which are modest and which you own directly. There are no theme licences or page-builder subscriptions to renew, because we do not use them — your site keeps working without paying anyone for permission. Ongoing care and new property pages are optional and quoted separately.

What we build

Yes, and it is some of our favourite work. A significant residence, estate or development can carry its own address, its own presentation and its own private enquiry path, separate from your main site. It gives the property room that a listing page never can, and it can be retired or repurposed once the sale completes.

What we build

It is not part of a standard project, and for most of our clients it is not needed. Prime and luxury properties are generally sold through presentation, discretion and private conversation rather than through a public search box — often before a listing is widely advertised at all. Where a client already has a listing-feed provider in place and wants it carried across to a new site, we will take that on in collaboration with their provider, and we will be straightforward about where our experience begins and ends. We would rather be the practice that tells you the truth than the one that finds out halfway through.

What we build

Yes, and we build for phones first. Most property browsing starts on a phone, often in the evening, and a site that only looks right on a laptop is losing people at the moment they are most interested. Because we write the code ourselves, we control exactly how each layout behaves on a small screen.

What we build

Yes, and we will always tell you so. We use advanced AI tooling — Claude in particular — for writing and reviewing code, researching documentation, drafting copy and solving problems quickly. It is a large part of how a small new practice can hand-build an entire site in a day at these rates. What it does not do is make decisions: the judgement about what your business needs, the testing, and the responsibility for the result are ours.

Working together

Yes. We will look at what you have and tell you honestly whether it is better to improve it or rebuild it. Where a site is on a platform we do not work in, rebuilding is usually both faster and cheaper than fighting the existing setup — but we will say which we think it is and why, rather than defaulting to the bigger job.

Working together

Yes. Our whole workflow is built for remote collaboration — messages, video calls, shared documents and a live site you can look at from anywhere. Time zones matter less than responsiveness, and short cycles work well across distance because nothing waits long enough to go stale.

Working together

That is usually where the relationship starts rather than ends. Most clients keep working with us as listings change: new property pages, updates, seasonal changes, hosting and security, and improvements based on what visitors actually do. It is optional and quoted separately — you are never obliged to keep paying us to keep your site.